Welf is a brand dedicated to providing accessibility and democratization of high-quality products for sports enthusiasts. Emphasizing strength and resilience, Welf motivates consumers to live intensely and healthily, rekindling the essential joy of being human. The brand’s core values unite consciousness, elegance, and fashion, focusing on product lines that enhance training and performance. Its flagship offering will be a line of apparel, including sports tops, shorts, and leggings. This project is developed in collaboration with Hifen Media.